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Rock legend, spirits pioneer Sammy Hagar launches Sammy's Beach Bar Cocktail Co.

Rock Legend, Spirits pioneer Sammy Hagar Launches Beach Bar Cocktail Co. 3.jfif
Rock Legend, Spirits pioneer Sammy Hagar Launches Beach Bar Cocktail Co. 3.jfif

Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar commemorated the launch of Sammy’s Beach Bar Cocktail Co., debuting with a line of top-shelf sparkling rum cocktails, by making history with the first-ever rooftop performance overlooking the Las Vegas Strip. Sammy Hagar & The Circle, featuring fellow rock legends bassist Michael Anthony, drummer Jason Bonham, and guitarist Vic Johnson, wowed fans on the Las Vegas Strip with a sunset performance from the second story rooftop of BEER PARK at Paris Las Vegas beneath the replica of the Eiffel Tower across from the spectacular Fountains of Bellagio.

Thousands gathered on Las Vegas Boulevard below to watch the explosive performance, which lasted about 30 minutes as the sun went down and featured iconic hits including “I Can’t Drive 55,” “One Way to Rock,” “Mas Tequila” and more. Hagar was joined by hundreds of fans who won free tickets through radio promotions and through a lottery at, as well as invited guests including former Guns N’ Roses guitarist, DJ ASHBA, and Johnny Christ from heavy metal group Avenged Sevenfold.

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Following the performance, Hagar made his way next door to Cabo Wabo Cantina at Miracle Mile Shops for an afterparty, where he passed out cans of Sammy’s sparkling rum cocktails, available now in four playful twists on classic flavors: Tangerine Dream, Pineapple Splash, Island Pop and Cherry Kola Chill. In the rocker’s signature Cabo vibe, he and the band kept the beach party going by tossing dozens of autographed beach balls to fans.

Sammy’s Beach Bar Cocktail Co. is now available in California, Texas, and Nevada, with additional states from coast to coast coming soon. Sold in four-packs of the same flavor, Sammy’s Beach Bar Cocktail Co.’s sparkling rum cocktails are naturally flavored, sweetened with agave and contain no added colors for a high-quality craft spirit that’s under 130 calories per 12-ounce can.