Just two years ago, if I had told you that us Texans would have to endure a historic winter weather event in the middle of a global health pandemic in 2021, you might tell me I’m a bit nutty! But we survived! And small business owners in Texas are nimble survivors who thrive, no matter what the world throws at them! Now that the snow has melted, opportunity has surfaced, and it gives SMBs the chance to grab some quick cash! In this week’s quick read, we’ll show you:
- What search engine marketing is
- How to compete with big business and win leads quickly
What is Search Engine Marketing?
There are many industry terms for “search engine marketing, a.k.a. S.E.M. such as P.P.C. or “Pay Per Click,” Google Ads, etc. That’s T.M.A . . . . too many acronyms! But all those terms simply mean placing a sponsored ad on Google, Bing, Yahoo, anywhere someone might search on the internet for a service or product they want to buy now. When people have no idea who to call when they need something, such as a plumber or air conditioning repair, they do a “keyword” search such as “plumbers in San Antonio” on their phone or PC. Whether they use Google, Yahoo, Bing, etc., there are usually 3-4 ads on the very top and up to 4 ads on the bottom. People can click on those ads and go straight to your website where they can see your best offers and call you! It’s a proven process that can generate leads on the very same day a campaign is launched!
I’m just a Small Business. How Can I Even Compete With Big Businesses?
It’s all in the way you word your ads to compete with the other ads! First, do a search for your top keyword. Read your competitor’s ads. How can you beat them? Price? Speed of service? Do you offer something that’s unique that your competition doesn’t offer? Figure out what makes you different and better and make it fit within the space of those ads. When people read all those ads, they’ll see yours and click on you instead of the others. If you want to convert those clicks into actual calls, make sure your website says the same things as the ads do and your phones will light up! If your ad gets more clicks than the other ads, for that keyword, your ad will eventually show up higher on the page than your competition’s ads – even with a smaller budget than your competitors!
Train Your Staff!
Make sure that your staff knows all of the deals you’re offering so they can help you convert those phone calls into sales. Remember, people don’t call you and sell themselves. Your staff will have to delight your future customers with a smile and a great pitch to entice them into buying.
Search Engine Marketing is a Fulltime Job.
That’s the reality. It takes time to run a campaign efficiently and not waste a good budget too. Most local business owners hire professionals to run it and simply monitor the results to ensure they are making money each month.
If you need help with search engine marketing, you’re not alone! 2021 is a new year so you should have a new outlook, a new advertising plan and a new strategy. Our team of digital marketers in San Antonio can make this process turnkey for any busy business owner in San Antonio. Call us now and we’ll be happy to get you started.
Questions? Call Darrin Cheraso at (210) 200-9801 or email firstname.lastname@example.org