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Virtual Networking: Staying safe while building your business

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Since we’re not out of the woods just yet with covid, there aren’t a lot of business networking events taking place. And many of the business owners I work with have not been networking like they usually do. But building a good business network remotely requires a small amount of effort but consistent effort is the only way it’s effective.

With that said, I figured this would be a perfect time to give our followers some quick tips on networking virtually! Here’s what you’ll learn with this quick 4-minute read:

  • What websites are best for networking virtually
  • How to use each one
  • Best practices for each

Update Your LinkedIn Profile & Use it!

LinkedIn is a business essential for professional networking. Utilizing LinkedIn effectively requires creating a strong profile, which begins with choosing a professional photo. Create an eeffective headline that speaks to your area of expertise is also crucial and encourages viewers to read your whole profile.

Grow Your Circle on LinkedIn

Make sure you’ve connected with professionals you know (no matter where they’re located), including present and past co-workers, managers and other industry peers. Then take a targeted approach when introducing yourself to new people. Introduce yourself as a resource for support and guidance. It’s best not to whack someone with a sales pitch in your first-time introduction because your message will be deleted almost immediately. Connect first, give a warm introduction, show support, comment on posts and you’ll reach the right time for a pitch soon enough! Patience is key!

Use Twitter, Facebook and Instagram to build your virtual network

There are a number of social platforms other than LinkedIn that you can leverage to build your network, starting with Twitter. Twitter is like a great cocktail party for networking. And you don’t have to be an angry celebrity to use it either! Tweet about industry news, engage your network’s comments and be the go-to!

Facebook is mainly used to stay in touch with family and friends, but it can also be a great networking tool. Many professional associations are very active yet often overlooked on Facebook. Following groups that you belong to or are interested in joining can expose you to new connections IF you comment and participate. You can also join Facebook Groups to connect with like-minded individuals or professionals who share things in common. Search for them and you’ll be amazed at what you’ll find in your own backyard! Instagram is the same way. Use it often enough to become the expert and you’ll grow your network quickly.

Use E-Mail to Keep Your Network Warm

It pays to regularly stay in touch with people in your professional network. That way, they will more likely be ready and willing to help should the time come when you need a favor. Be intentional when you reach out to someone instead of sending a boring e-mail saying something like ‘I’m just checking in’.. use conversation starters, ask questions and engage! Do this on a regular basis and you’ll be surprised at how many people will remember you when a need arises!

In summary, take just a few minutes each week to reach out on LinkedIn, social media, and email to make sure that people remember you and want to engage you in conversations. These relationships will pay off bigtime when it comes to sales and recruiting too!

you need help with this process, you’re not alone! 2021 is a new year so you should have a new outlook, a new advertising plan and a new strategy. Our team of digital marketers in San Antonio can make this process turnkey for any busy business owner in San Antonio. Call us now and we’ll be happy to get you started.

Questions? Call Darrin Cheraso at (210) 377-4721 or email dccheraso@sbgtv.com

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