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The 'Right Way' to generate leads

Digital Discoveries - Generating Leads.jpg
Digital Discoveries

SAN ANTONIO - One of the most common things local business owners want when they run a digital marketing campaign is leads. That’s no surprise since local business owners depend on monetary transactions to generate an income that they depend on. Quite often, business owners and marketers mistakenly ignore all other forms of marketing and go straight for search engine ads (a.k.a. Google Ads). And in the end, local businesses walk away exclaiming that the marketing didn’t work.

Why does this happen? This week’s Digital Discoveries will cover exactly what local business owners should do if they want leads.

Don’t Be a Stranger: If your company is brand new, just starting out, or well established yet unknown, you must first make yourself known before the leads start flowing.

For example: If a stranger walked up to you and asked for $20, odds are, you’d turn them down. However, when a family member asks you for $20, their chances are much better in getting that cabbage!

The same goes for marketing. Consumers will buy from companies who they trust and who they feel “well acquainted with.” And remember – your marketing revs up like an engine. And it will take time for your marketing to start cranking out the number of leads you want each month.

If you want to do digital marketing with a goal of generating leads, we recommend that you follow this flow and stick with it for a while for the best results.

Introduce Yourself: Don’t wait for potential customers to search for you. Do the opposite. Reach out to them! Use digital display ads on mobile phones and PCs to reach areas of town that you want customers from. Show these consumers who you are, what you do and why you’re better. Don’t go for sale just yet – it’s too soon to ask.

This is called branding. Start with branding first and run these types of ads for at least 60 days.

Time to Teach: After your branding campaign has been running for a couple of months, then add the next layer of marketing – consumer education. Use more digital display ads, branded content, videos and potentially email blasts to show consumers exactly what you offer, how it works, and why your services/products are better than all the others. Again, it’s too soon to ask for the sale. At this point, your educating the same people you’ve introduced yourself to. Let your introduction and education sink in.

Now Show Them Deals: Now it’s time to close some deals by adding an additional layer of marketing to show consumers the deals and capture the leads. After researching your competitors’ deals, add more display ads, email blasts, and Google Ads to show people your great deals. This is the stage where your seeing leads come in. Be consistent and you’ll see your lead counts increase every month.

Conclusion: Good lead flow doesn’t happen overnight; it takes the proper process and consistency to yield reliable results. Adding layers of marketing over a period of time is how companies become successful.

With successful digital campaigns, local businesses can grow their bottom line fast. Our team at Sinclair Broadcast Group and Compulse Integrated Marketing can help your business grow by developing smart digital marketing campaigns based on research and data. Call us today and start your company’s journey. We’ll help you navigate to a successful future in a cost-effective way.

Questions? Call Darrin Cheraso at (210) 377-4721 or email