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Economic impact of Valero Alamo Bowl can't be understated

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It's game day as the Iowa State Cyclones take on the Washington State Cougars in the Valero Alamo Bowl at the Alamodome. (SBG San Antonio)

SAN ANTONIO - It's game day as the Iowa State Cyclones take on the Washington State Cougars in the Valero Alamo Bowl at the Alamodome.

This bowl game has a huge economic impact on local businesses downtown.

In just a few hours, the Alamo Bowl is going to be jam packed with college football fans waiting for the Cyclones to take on the Cougars on the gridiron. All this excitement does bring in an added boost the to the city’s economy.

Here’s how the numbers break down: In 2015, the Valero Alamo Bowl generated almost $46 million in total economic impact based on visitor spending. According to a survey conducted by Strategic Marketing Services and Sports Economics, football fans spent $26.5 million in San Antonio that year.

Somewhere in the neighborhood of 50,000 fans are expected to attend the bowl game, many of them will be staying in local hotels, going to restaurants, and using local transportation.

Local business owners said they are excited about the money they’ve already been making from all the football fans in town.

"It’s a steady progression up it’s been great with a bowl teams that I’ve been selected to come in and most of the teams of been well traveled by their fan base," said Barry Clark, owner, La Villita Cafe.

Since its inception in 1993, the 22 Valero Alamo Bowls have combined to generated estimated total impact of more than $710 million for San Antonio.

No. 13 Washington State (10-2) plays No. 24 Iowa State (8-4) at 8 p.m. Friday in The Alamo Bowl.

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