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The best approach to marketing for 2021

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Quality over quantity should be your theme in marketing in 2021. (SBG)

Why does content marketing matter right now? The main issue faced by most marketing teams is that their customers’ behavior has changed – and in some respects it could be permanent. Content marketing’s core appeal is that it is designed to solve your customers’ challenges while influencing them all the way down your marketing funnel towards a purchase decision.

Quality over quantity should be your theme in marketing in 2021.

In 2021, you need a new direction – an objective. What is it you want your content to achieve for your audience and how will it move them towards becoming a customer? Then you need to create a content wrapped around what you’re trying to sell the most of in 2021. This content should contain all of your expertise on your chosen subject, which both proves your credentials and works as a foundation that you can mine for nuggets of gold over many months.

Hitting the right notes in your marketing is important. Your content should be written with messages that feature empathy, community and your x-factor so people feel the right emotions and eventually choose to buy from you in the end. On the other hand, anything perceived to include hard-sell, aggressive or vanity tactics might be ineffective in 2021. Why risk it? Your tone can make all the difference next year.

How to deliver this content to prospective customers? Video content is the number one media being consumed right now and it will continue to grow exponentially through 2021. OTT connected TV commercials is the most economical method to get your new content out to prospective customers and can be had for as little as just .04 cents per TARGETED household! Online Branded content articles and videos on News4SA.com and FoxSanAntonio.com can get you in front of MILLIONS of internet users each month. Updating your website’s content can be very important. Make sure it matches your tone in your advertisements to connect the dots and turn those clicks into calls! If your website is a challenge to get updated, maybe it’s time for a new one. We can do that for you (wink, wink).

Our team of digital marketers in San Antonio can make this process turnkey for any busy business owner in San Antonio. Call us now and we’ll be happy to get you started.

Questions? Call Darrin Cheraso at (210) 377-4721 or email dccheraso@sbgtv.com.

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