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Relaunching your business for the new normal

Digital Discoveries - New Normal.jpg
Questions? Call Darrin Cheraso at (210) 377-4721 or email dccheraso@sbgtv.com

SAN ANTONIO - Yes! The Texas economy is about to relaunch. Many business owners are thinking “I can’t wait to reopen when this is over!”

But there’s a “new normal” headed our way. We want to make sure you, the business owner, know what this “new normal” is. We also want you to be prepared for it so when everything is running at full steam, you’re back in the saddle. If you are prepared, you’ll win new customers a lot faster than those who don’t adapt.

The economy took a huge hit, and it’s going to need time to fully recover. When the economy reopens, you’re going to need good deals to reel in new customers. Every business should research their competitors and their market now to create the best deals for the relaunch.

In the new normal, even consumers who didn’t personally take a hit, like losing their job or taking a pay cut, will still be more cost conscience. Deals will be expected for a while in the new normal. Without them, new customers will go somewhere else if they feel they’re getting a better “deal.”

But what about my “loyal” customers? Let’s have a talk about loyalty in the new normal. During this crisis, people were forced out of their comfort zones to get what they needed. They also bought from places that they felt were “safe” to buy from. People used apps to order their groceries for curbside pick up or delivery. And if their favorite brands were not available, their local grocers substituted similar products, which literally forced people to try (and like) new brands.

People who lined up for a $6 cup of coffee every morning found out that they could grind their own coffee at home and STILL get a great cup of coffee for about 75cents. When their favorite department stores were closed or if they were too “scared” to go into their favorite club warehouse, they ordered similar products online and many developed a new preference for what they received.

Many of your loyal customers may have developed new loyalties during this crisis and preferences are hard to break. Plan on replacing some of your “loyal” customers who have moved on with new customers as soon as you re-open.

Customers who are more health conscience are headed your way. In fact, we have data that allows us to see what websites people interacted with after seeing that business on a TV commercial. Based on data from the weeks of April 6th and April 13th, the category of Vitamins & Health Supplements increased by 125%.

That sets the tone of who your new normal customers are.

Every local business should put an emphasis on extra cleaning – especially your restrooms.

And restaurants should be extra careful as well. Bad online reviews regarding cleanliness will be show stoppers for new customers with higher standards.

Service companies should continue to use shoe covers and sanitize any areas they’ve worked on to make customers feel comfortable.

In the end, it’s all about how your customers “feel.”

New expectations on booking appointments online and paying online won’t go away. When the new normal arrives, customers will still have expectations of convenience and “safety” of booking and paying online. Businesses who offered these services during COVID kept business flowing more than others who didn’t.

Business owners will have to adapt just to keep up in the new normal. This crisis trained consumers to push more buttons to get the things they needed without a human interaction. A good portion of your potential customers will continue this expectation from now on.

Conclusion: Be ready for the new normal coming our way soon. Research and adapt so you’re ready. The new normal brings new challenges and a new set of standards we’ve never seen before.

With successful digital campaigns, local businesses can grow their bottom line fast. Our team at Sinclair Broadcast Group and Compulse Integrated Marketing can help your business grow by developing smart digital marketing campaigns based on research and data. Call us today and start your company’s journey. We’ll help you navigate to a successful future in a cost-effective way.

Questions? Call Darrin Cheraso at (210) 377-4721 or email dccheraso@sbgtv.com

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