Social media. Like it or not, it’s here to stay. In these times of social distancing, social media such as Facebook, Instagram, Pinterest or Tik Tok are even more important than before to the success of your business.
Now if you’ve just reached for the strongest headache medicine you have in your desk, take a deep breath and let us guide you. It’s not rocket science. This quick read will give you the basics and in just a few easy steps, you’ll have what you need to run your own business social media.
Which one do I use?
That is the top question we get. Do I use Facebook, Instagram, Pinterest? That depends on your business. What types of products does your business offer? What are your customers like?
If you sell high end furniture, fashion, jewelry, handbags, etc., your products have a LOT of visual appeal. You’ll be posting a lot of pictures of your products and this makes all of these platforms a match.
If you sell a product or service where consumers need to be educated quite a bit before they purchase, such as a health-related product, you’ll need a lot of detailed Facebook posts.
What platforms do your customers typically use? That will also help you determine which social media platform to use. If you can’t do them all, which most business owners don’t have the time for, focus on one or two and you’re good.
What should my business page look like?
Overall, you want to have a great baseline for your business page that showcases your work or products. You also want to show why you’re different or better than your competition. Why showcase your awesome products or services but not show why consumers need to buy from you?
Keep your business page updated with the latest photos of your work and offerings. Outdated social media pages will often get passed by for business pages that look recent. Take photos of your staff, your fleet, your products, post them and introduce yourself to your new customers. Show them the interesting side of your business. Show them the “human side” of your business by posting pics of your staff.
What should I post and how often?
The best local businesses make time to post on social media at least once per week. At the very least, every business owner should post something at least once per month. Research your competition and post your latest offers across social media. Make sure that your offers on social media match what is shown on your company website. Consumers will often cross-check before calling just to make sure your deal is still “good.” Take the opportunity to educate your future customers and stay in touch with your current customers. If you stay in front of them, you’ll get some great referrals.
Be creative and stand out
In San Antonio, I know the owner of a roofing company who uses Facebook Live while on top of a storm-damaged roof to show consumers what hail damage looks like. It grabs your attention because he’s so well-balanced on the peak of the roof on a two-story house – yet so calm while he points out everything. While he’s up there, people view, comment and like the post and he wins great referrals. Imagine what you can do if you are an Air Conditioning Contractor or a restaurant owner. The sky is the limit. Even if you don’t like to be on camera, you can post regular photos and tell your story. There is no script. Have fun with it!
Build your following over time
When you first start your company’s social media, you won’t have many people who like your page. You must drive this and it’s actually very easy to do.
As an example, you can have a “Facebook offer” where you only offer a special deal on your social media page. When engaging new customers, tell them about the offer on your Facebook page and tell them the only way to get the offer is to “like” your page. You can verify this by looking at your business page stats.
If you and your employees drive these efforts, you’ll build a huge following over time that you can market to.
Monitor reviews and comments
Consumers can view your company’s social media and they can rate you or leave comments on your page. You as the business owner of your page can control what is shown. Respond to all comments and reviews with sincerity and listen to your customers.
With successful digital campaigns, local businesses can grow their bottom line fast. Our team at Sinclair Broadcast Group and Compulse Integrated Marketing can help your business grow by developing smart digital marketing campaigns based on research and data. Call us today and start your company’s journey. We’ll help you navigate to a successful future in a cost-effective way.
Questions? Call Darrin Cheraso at (210) 377-4721 or email firstname.lastname@example.org